The words “Kiss Kiss Bang Bang,” which I saw on an Italian movie poster, are perhaps the briefest statement imaginable of the basic appeal of movies. This appeal is what attract us, and ultimately what makes us despair when we begin to understand how seldom movies are more than this.
“Creativity” is a quick route to power and celebrity. The pop singer or composer, the mod designer, says of his work, “It´s a creative way to make a living” – meaning it didn´t take a dull lot of study and planning that he was able to use his own inventiveness or ingenuity or talent to get to the top without much sweat.
But not all the new generation is buying. Many of them don´t just “´tune out` automatically at the first sign of advertising puffery” because they know there´s no place to tune in again. They´re surrounded by seeling, and they tune out, period. They want some meaning, some honesty, some deeper experience, and they try to find them in romantic ideas of rejection and revolution based on their moral revulsion from the situation in the South, or in folk music, in underground movies, in narcotics.